DD Poster Information/Critique

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School Event Poster Assignment

  1. Review qualities of a poster below and reflect on the C.R.A.P. principles from your Non-Designers notes

  2. Complete Poster Critique on Google Classroom choosing from one of these examples

  3. Discuss assignment with teacher

  4. Sketch at least 4 different ideas for your poster.

  5. Review sketches with teacher for further instructions

Qualities of a poster

  • A good poster is.....Focused on a single message.

    • Lets graphs and images tell the story; uses text sparingly.

    • Keeps the sequence well-ordered and obvious.

  • A bad poster might have.....Hard to find objective(s) and main point(s)

    • Text too small

    • Graphics unrelated to the theme

    • Poor organization

  • Purpose of a graphic designer - Organize and communicate messages in a creative and effective way.

Typical Poster Rubric

  • Overall Appearance

    • 0 - Cluttered or sloppy appearance. Gives the impression of a solid mass of text and graphics, or pieces are scattered and disconnected. Little white space.

    • 1 - Pleasant to look at. Pleasing use of colors, text, and graphics

    • 2 - Very pleasing to look at. Particularly nice colors and graphics.

  • White Space

    • 0 - Very little. Gives the impression of a solid mass of text and graphics.

    • 1 - OK. Sections of the poster are separated from one another.

    • 2 - Lots. Plenty of room to rest the eyes. Lots of separation.

  • Text / Graphics Balance

    • 0 - Too much text. The poster gives an overwhelming impression of text only. OR Not enough text and cannot understand what the graphics are supposed to communicate.

    • 1 - Balanced. Text and graphics are evenly dispersed in the poster; enough text to explain the graphics.

  • Text Size

    • 0 - Too small to view comfortably from a distance of 4 feet.

    • 1 - Main text OK, but secondary text in too small

    • 2 - Easy to read from 1-1.5 meters

    • 1 - Very easy to read.

  • Organization and Flow

    • 0 - Cannot figure out how to move through poster

    • 1 - Headings or other methods used to organize the flow of the eye

    • 2 - Headings, numbering, columns, bullets, bars, rows, etc.